GCDRI-斯贝瑞品牌经济研究中心简介

CBERI is committed to becoming the most authoritative brand value evaluation institution and brand economic communication organization. It focuses on the two major topics of brand and economy, forming independent academic character and research value.

At present, the projects include brand dynamic economic analysis, brand extension behavior economic model, brand modern economic growth model, free mechanism and strategy analysis of brand economy, brand value exploration of entity enterprises and Internet enterprises, etc.

为快速推进国家品牌计划、铸建中国品牌工程，庆祝国务院批准设立“中国品牌日”及国家发展改革委、工业和信息化部、商务部、工商总局、质检总局等于2018年3月联合发布推出的“中国品牌日标识”，在品牌建设全面上升到国家层面之际，斯贝瑞品牌经济研究中心成立。

GCDRI斯贝瑞品牌经济研究中心致力成为最权威的品牌价值评估机构和品牌经济传播机构，围绕品牌和经济两大课题深入研究，形成独立的学术品格和研究价值观。目前立项的课题包括品牌动态经济学分析、品牌延伸行为经济模型、品牌现代经济增长模型、品牌经济的自由机制与策略分析、实体企业和互联网企业品牌价值探究等。

GCDRI是指金鸥斯瑞大数据研究院，旗下的斯贝瑞品牌经济研究中心以“融会贯通，以简御繁”为学术精神，研究员主要由国内知名或在垂直领域拥有实战经验的学院专家、企业管理者、媒体大家组成。

At present, we should promote the transformation from made in China to created in China, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands.

From the perspective of overall situation and strategy, it points out the direction and realization path of the work of China Brand Economy Research Institute, and is the action program and important guide for us to do a good job in the cultivation and incubation of China brand economy under the new situation.

当前，推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变。这从全局和战略高度，为中国品牌经济研究院指明了工作的前进方向和实现路径，是我们做好新形势下中国品牌经济培优孵化工作的行动纲领和重要指南。